Friday, 12 April 2013

Representation of Social Groups


How does your media product represent particular social groups?

My media product was aimed at both male and females between the ages of 14 and 21. At this age, people are very fashion conscious and play on gaming consoles and go to concerts etc. the main cover image on the cover page shows a fashionable person in a suit which links with the main cover line. Having a fashionable male on the cover line attracts the female audience and then the image on the double page spread also attracts females. But the text on the double page spread talking about a young celebrity who plays on the x-box on a very common game for young males. This challenges the representation of the male youth as always being out causing trouble and breaking the law.

In the main cover image, the person is young, male and in a pose where his arms are folded. This pose is very closed off normally and makes a person look shy, but the pose combined with the head held high and then the direct mode of address gives the person a sense of power and supports the conservative gender stereotype of men having more power. Also, with the costume the person is wearing on the cover, it represents a middle-class person, as they are in smart clothes. 

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