How did you
attract/address your audience?
My magazine cover uses direct mode of address on
the cover to attract the audience. Direct mode of address draws in the eyes of
the audience making them look at the magazine. Secondly, the bright colours of
the cover lines and the font they are in are appealing and make you want to
look at them. On my magazine cover I have used a QR code which acts as a link
to a message when you scan it with a convergent device like a smart phone,
having the magazine cover as being interactive and something you can use with
your phone makes it intriguing, and makes the audience want to scan the QR code
and see what comes up on their phone. The language I have used in the double
page spread is very simple, and not of a higher class so it fits in well with
the target audience, the article won’t seem condescending to a lower class
audience as the music artist I have created for the double page spread likes a
lot of the same things as the audience might. Also, the photograph I have used
for the double page spread also portrays the person to be in the kind of
clothes that the target audience will have as they are not too expensive. The article
I have created has a mode of address similar to that of a good friend as the
person is speaking out to the audience and answering questions they have asked.
This gives it a friendly feel to the magazine, and it is very relaxed compared
to a serious article you might find in a magazine. The unique selling point I have
used for this edition of the magazine is to have it being the anniversary of
the magazines first publishing, and it means that I can write bits about the
past year.
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